2010 Shanghai World Expo Italian Pavilion successfully show the world the Italian culture and Italian life, more than 730 million Chinese tourists achievements it became one of the most popular pavilions at the time. After the Italian Pavilion at Expo magnificent turn as the "Shanghai Italian Center", so that people no country can enjoy the essence of Italian Renaissance art - Michelangelo's statue of David; enjoy fashion classic Ferrari luxury car - China only Ferrari museum; experience the essence of authentic Italian design - Milan Triennale; and temporary exhibitions of various types of high-end fashion brands in Italy organized.
Shanghai Italian Center in order to allow the audience to experience authentic Italian style, the introduction of the world-famous genius masterpiece replica bronze statue of David by Michelangelo and the Renaissance Theater Olympic representative building models, representing the pinnacle of the Italian Renaissance for. David is like behind by hundreds of fabrics and yarn woven "ITALY" huge tapestry. In the Atrium Plaza, Fiore giant dome and vertical wall with a large bookcase band pavilions, the bookcase in the first phase of the exhibition displays a wide variety of chairs for Italian design, is used to display the various raw materials produced contemporary designs.
Ferrari outside the home only museum also settled here, designed to showcase the Ferrari cars of various models to the public, whether it is a sports car, road bike or limited edition models, each a "Ferrari" is unique fine art. The exhibition consists of four parts, namely, people show Ferrari, Ferrari products, F1 racer and Ferrari hometown.
In order to keep the center of Shanghai Italy show content freshness, we once again invite the Milan Triennale museum and cultural institutions in Italy a new layer of public exhibition space curated design. "Original · Creative Living - material essence " of the exhibition allows visitors to appreciate the creativity of Italian production , making the relationship feel materials, advanced technologies and aesthetic among. This perfect combination of the three , is reflected in Italy from art, science, design to daily necessities and other industries were. The exhibition will show a "shine Wood", "Magic of the material," "mysterious stone", "creative source" four exhibition halls , to show us the wood, synthetic material and stone three materials through special technology and how long cultural refinement ,eventually became art and everyday items. Let us approached the Italian , enjoy Italian houses, public activities and natural beauty , as well as inextricably linked with fashion, design, art and architecture culture.
Italian high-end brands Foundation (Altagamma) and its member companies will reincarnation themed exhibition on the second floor.
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